PRECIOUS RASHIDI

Content Strategist & Product Marketer

Ibadan, NG.

About

Dynamic Content Strategist and Product Marketer with four years of experience driving audience growth, engagement, and conversions for startups, media brands, and digital creators. Proven expertise in developing comprehensive content strategies, editorial campaigns, and market-entry initiatives that significantly boost user adoption, retention, and revenue performance.

Work

TLS Errands

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Contract Product Marketer | GTM & Growth Strategy

Ibadan, Oyo State, Nigeria

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Summary

Orchestrated market-entry and growth strategy for a last-mile delivery startup, driving product positioning, customer acquisition, retention, and operational scalability.

Highlights

Developed a clear market-entry and growth strategy for a last-mile delivery startup, covering product positioning, customer acquisition, retention, and operational scalability.

Created detailed customer personas and journey frameworks, aligning product messaging with user needs to significantly increase adoption potential.

Defined brand positioning and messaging architecture, translating complex product features into compelling customer value propositions.

Established robust growth metrics and performance frameworks to accurately measure adoption, retention, operational efficiency, and revenue performance.

Delivered actionable strategic recommendations to leadership, guiding immediate market penetration, competitive differentiation, and sustainable growth opportunities.

UPWORK

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Freelance Scriptwriter and Content Strategist

Ibadan, Oyo State, Nigeria

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Summary

Managed a diverse portfolio of content strategy and scriptwriting projects for YouTube Creators, significantly increasing audience engagement and retention.

Highlights

Transformed complex ideas into engaging video scripts for diverse audiences across Geopolitics, Sports, Entertainment, Fiction, and Tech.

Crafted high-impact video scripts for YouTube Creators, generating over 180,000 views within 30 days, significantly boosting channel visibility and reach.

Optimized content strategy, leading to a 50% increase in audience retention across various YouTube channels.

Produced over 150 original YouTube video scripts across multiple niches by developing clear editorial guides and Standard Operating Procedures (SOPs).

Recruited and grew a high-performance team of 6 writers, coordinating content curation across diverse YouTube niches including Economics, Geopolitics, and Tech.

FILMKAKU

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Contributing Writer and Social Media Manager

Ibadan, Oyo State, Nigeria

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Summary

Managed content creation and social media presence, driving audience engagement and growth for creator-based media channels.

Highlights

Transcribed and transformed audio interviews into engaging articles, significantly increasing social media and website engagement.

Developed and executed actionable social media content strategies, driving a 25% increase in audience growth.

Managed social media content creation for Instagram and X pages, tracked key performance indicators (KPIs), and provided weekly Google Analytics reports.

Conducted meticulous research on industry-specific trends, ensuring the representation of verified and accurate data in content.

Collaborated with cross-functional teams to produce high-performance content for various creator-based media channels.

Volunteer

President, Association of Theatre Arts Students (ATAS)

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University of Ibadan, Theatre Arts Department

Led the Association of Theatre Arts Students, overseeing organizational development and student engagement initiatives.

Highlights

Organized the student association's first dinner/award ceremony in four years, enhancing student morale and recognition.

Increased students' participation in departmental political affairs by 20%, fostering greater engagement and representation.

Spearheaded crucial partnerships that secured political penetration into a top academic executive body, expanding student influence.

Head Fundraiser, 45th Induction Ceremony

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University of Ibadan, Theatre Arts Department

Managed fundraising efforts for the Department's 45th Induction Ceremony, exceeding financial targets and ensuring event success.

Highlights

Managed a team of fundraisers for the Department's 45th Induction Ceremony, successfully raising over N500,000.

Small Group Leader & Christmas Carol Drama Director

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The Standing Church International, Ibadan

Led small group instruction and directed drama productions, fostering community engagement and creative expression.

Highlights

Served as a two-time small group leader for Basic Bible School, facilitating spiritual development and community building.

Directed two Christmas Carol Drama productions, coordinating talent and logistics for successful seasonal events.

Teenager Supervisor, Vice President & Head of Drama, Sunday-School Teacher

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Foursquare Gospel Church, Nigeria

Supervised youth activities and led drama and educational programs, fostering spiritual and personal development for teenagers.

Highlights

Supervised over 50 teenagers, coordinating task execution for a regional convention organized by The Foursquare Gospel Church of Nigeria.

Appointed Vice President and Head of Drama for the local Teenagers Church, overseeing creative and leadership initiatives.

Appointed Sunday-School Teacher for the local Teenagers Church, delivering engaging educational content.

Education

University of Ibadan

Ibadan, Oyo State, Nigeria
Bachelor of Arts Theatre Arts

Languages

English

Certificates

Digital Marketing Foundations

LinkedIn Learning

SEO Foundations

LinkedIn Learning

Marketing Foundations

LinkedIn Learning

Skills

Paid Advertising

Paid Advertising.

SEO Keyword Research

SEO Keyword Research.

Email Marketing

Email Marketing.

Copywriting

Copywriting.

Brand Messaging

Brand Messaging.

GTM Strategy and Positioning

GTM Strategy and Positioning.

Editorial Planning

Editorial Planning.

AI Integration

AI Integration.

Marketing Funnel

Marketing Funnel.

Content Management System (CMS)

Content Management System (CMS).